WHY SETU : A Setu (bridge) doesn’t point to the other side. It takes you there.
Setu is Sanskrit for bridge. And when Dev Chakravorty was thinking about what to name this practice, he kept coming back to that word — because a bridge is the most honest description of what he actually does.
A bridge doesn’t give you directions. It doesn’t hand you a map and wish you luck. It IS the crossing — stable, purposeful, and there for every single step of the journey. That’s the difference between an advisor and what Setu is built to be.
Built over 21 years — 9 in operations at GTL, WNS, and TCS, and 12 founding and running businesses across six industries — Setu exists so your journey to a funded, operating company doesn’t have to take that long.
Every founder deserves a bridge — not a map.
